The CID marketing efforts continue to improve public awareness about downtown, the place and its offerings, as well as shape the public image about the downtown area through marketing materials and a host of communications and public relations initiatives. Materials/Initiatives that promote downtown offerings and accomplishments include:
Regional Marketing Campaign (Image and Co-op Advertising) – The Marketing and Economic Development Departments work together to advertise downtown happenings and offerings.
FACT: The CID funded over $125,000 in consumer advertising in 2008, primarily supporting retail and restaurant businesses.
Public Relations Services
Provides support for Economic/Housing Development, Downtown Events, Grand Openings, etc.
Monthly Downtown TV Show – “Downtown is Alive on STL TV Channel 10
FACT: In 2008, the CID helped to generate over 3,000 downtown stories/mentions in TV, print and radio which represented over $10,000,000 in media value.
Downtown Publications
Visitors Guide, Dining Guide, Parking Guides, Clean & Safe Brochure
FACT: Total Production/Distribution of 200,000 guides with pass along readership of 750,000.
District Communications
Website, Newsletter, Events Calendar, Annual Progress Report and Email Updates
To view any of the publications, click here.
FACT: The DowntownSTL Website is number one site for downtown St. Louis in all top search engines with 521,000 visits, 981,000 page views and 10,000,000 hits.
Annual Progress Report is distributed to 125,000 HH through the St. Louis Post Dispatch. Over 321,000 E-blasts delivered with monthly newsletters, grand opening announcements, and updates on special events, transportation, etc.
For copies of any of these materials of Marketing/Communications questions, contact Shuntaé Shields Ryan at 314-436-6500, ext. 240 or click here.